With a lack of proper input data, there is the ongoing risk of "hallucinations," delivering inaccurate or irrelevant answers that require the customer to escalate the conversation to another channel. Many rely on rule-based systems that automate tasks and provide predefined responses to customer inquiries. Any advantage of a chatbot can be a disadvantage if the wrong platform, programming, or data are used. A chatbot can provide these answers in situ, helping to progress the customer toward purchase.
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